Response to Will Redding's Best Buy Question

Do you think this is a good market strategy for Best Buy? Do you think this policy will help with Best Buy's poor stock performance? 

I believe that it is a good strategy to decrease the loss of sales of their physical store locations. The question will be in the effective implementation and marketing of this new policy. I had no idea that they had changed their policy to that and it appears that as of now they have not openly marketed this policy. The major area of concern will be where do they cut off matching the price of online competitors (some of them sell at wholesaler or manufacturer pricing) and Best Buy will not be able to stay profitable if they match those extremely low discounted  prices.

Marketing JC Penney

             JC Penney finds itself in a crisis as they have reported losses in sales of 25 percent, share price reduced in half, and a 522 million dollar loss. These losses have caused them to fire CEO Ron Johnson and seriously reevaluate their marketing strategy. under Johnson, JC Penney removed their coupon and discount sales and altered the image of their relate stores as mini stores within a store. The new objective of JC Penney will be to continue this remodelling while also bringing back their old customer base they lost. This dire situation that JC Penney has found itself is the perfect situation for a marketer or PR specialist to come into and become the hero. The only question is what is the next move for JC Penney in order to get back into become competitive again.

If you were a marketing professional for JC Penney what would you recommend the company and what direction to take? 




http://www.nbcnews.com/business/what-jc-penney-must-do-fix-itself-1C9284003

Response to Drew Farrar's blog

Do you think public service announcements are beneficial? Why or Why not? 

          I believe that public service announcements are beneficial. While they obviously don't have the money backing the advertisements like the advertisements by companies, people know that the purpose of the advertisement is to inform. Also the bias is not to sell a product but rather to improve the general welfare and welbeing of the individual viewer and society as a whole. Most people know that and that allows the advertisement to resonant stronger with the audience because they are not as wary of being lied to or tricked.