Marketing JC Penney

             JC Penney finds itself in a crisis as they have reported losses in sales of 25 percent, share price reduced in half, and a 522 million dollar loss. These losses have caused them to fire CEO Ron Johnson and seriously reevaluate their marketing strategy. under Johnson, JC Penney removed their coupon and discount sales and altered the image of their relate stores as mini stores within a store. The new objective of JC Penney will be to continue this remodelling while also bringing back their old customer base they lost. This dire situation that JC Penney has found itself is the perfect situation for a marketer or PR specialist to come into and become the hero. The only question is what is the next move for JC Penney in order to get back into become competitive again.

If you were a marketing professional for JC Penney what would you recommend the company and what direction to take? 




http://www.nbcnews.com/business/what-jc-penney-must-do-fix-itself-1C9284003