Saturday, April 13, 2013

Response to Will Redding's Best Buy Question

Do you think this is a good market strategy for Best Buy? Do you think this policy will help with Best Buy's poor stock performance? 

I believe that it is a good strategy to decrease the loss of sales of their physical store locations. The question will be in the effective implementation and marketing of this new policy. I had no idea that they had changed their policy to that and it appears that as of now they have not openly marketed this policy. The major area of concern will be where do they cut off matching the price of online competitors (some of them sell at wholesaler or manufacturer pricing) and Best Buy will not be able to stay profitable if they match those extremely low discounted  prices.

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