Branding in America

          The article by Naomi Klen about how branding has entered every part of American culture. It was interesting to look at elections, war, and politics from a marketing perspective. Normally you don't think of war from a marketing perspective, but with the amount of coverage possible today to show citizens back home what is happening over there it is important to market the war so that the government continues to get support. Learning from the Iraq War, the government changed their marketing tactics to make it and strategy so that they gain support not only from people back in the United States but also in Afghanistan. With the "Hearts and minds" campaign the marketing tactic has been not show strength, but rather aid. Through marketing their brand which this philanthropic approach the American government is attempting to garnish support from the locals to win the war.             

 Even though branding is usually exclusive with corporations it seems that there is branding with everything in the world, from religion to individuals. Can you think of other areas that practice branding and how do they do it?









http://www.guardian.co.uk/books/2010/jan/16/naomi-klein-branding-obama-america